The United States’ 87th-oldest institution of higher learning tackles the newest form of communication – Social Media!
Social Media Manager, Charissa Carnall, goes into detail about what it takes to build and run a well-known university’s social presence. From strategy to different platform voices, to seasonal engagement changes; Charissa gives a comprehensive view of Samford’s approach to the ever-changing world of social media.
Podcast Timestamp
0:20: Introduction of Charissa Carnall from Samford University
1:00: How Charissa got involved in social media marketing
3:05: How Charissa continues her education in social media and stays updated on the landscape
4:50: How Charissa manages Samford’s content creation and social media community management
6:10: The types of content that Samford is prioritizing in their feed to relate to students and alumni.
6:42: The main objective of social media for Samford University
7:25: A glance at Samford University’s online audience
7:55: The #1 rule when it comes to approaching your content marketing across multiple channels
8:35: Changing your approach for specific audiences and how it can affect your brand
10:25: How Samford measures their success across multiple social media channels
12:55: How the time of year affects the measurable results of each social media campaign
13:10: Charissa touches on the paid advertising side of Samford’s social media marketing budget and investment.
14:07: Keith and Charissa chat up about emerging platforms and Samford’s approach to the issue. (Listen in for the TikTok tea!)
15:30: Charissa gives the inside scoop about parents interacting on Instagram and how it might impact where current students end up spending their time on social media.
17:10: Samford’s biggest social media goals for 2020
