Dive into the video game marketing landscape with guest speaker Dwayne Waite Jr. of Schell Games on the latest episode of the Seriously Social Podcast. Find out what Dwayne’s day-to-day life in video game marketing looks like and how he approaches the landscape in an innovative way. You’ll get a glimpse of the strategies behind the release of new titles on social and how Dwayne takes it all in stride with a plan to reach customers all around the globe.
Podcast Timestamp
00:01: Opening Comments
00:25: Introduction of Guest Speaker: Dwayne Waite Jr. and his background in social media.
04:15: What Dwayne’s day-to-day looks like as the social media manager at Schell games
06:48: What marketing and a social strategy looks like after the release of a new title at Schell Games
09:40: What marketing and data research looks like for Dwayne and his team at Schell Games
11:15: How Dwayne and his marketing team measure results and data to improve their marketing efforts.
13:04: Listen in as Dwayne talks ad strategy for Schell Games and how he approaches each platform and each title individually for optimal results.
15:43: A glance into the team dynamic and workload and what its like to work on the marketing team at Schell Games
17:56: Dwayne gives the full scoop on Influencer marketing, including the strategy, the communication, and the ROI that Schell typically expects.
21:19: How Dwayne takes advantage of niche platforms for accelerated growth.
22:47: Closing comments
