After spending over a decade in the social media space, Laura DePeters of the American Cancer Society is sharing her incredible social media insight, including a wealth of information about how the American Cancer Society is utilizing social media for brand awareness and fundraising through a global health crisis. In this episode, Laura also gives us a glimpse into how the American Cancer Society has structured their social media profiles and communities to effectively reach their audience around the globe.
Podcast Timestamp
0:27: Introduction of Podcast Guest, Laura DePeters
2:10: Laura dives into how she got involved in social media for the last decade.
6:00: How Laura spends her working day at the American Cancer Society
8:18: A look at the global management of the American Cancer Society profiles and extending profiles on social media.
11:09: The objectives of paid advertising for the American Cancer Society
13:02: How ACS measures success in terms of social paid advertising
14:20: How ACS utilizes TikTok for organic brand awareness and how they see the future playing out for TikTok.
17:45: Instagram Reels and how The ACS is looking to implement it and how they see it growing in the future.
19:05: Laura DePeters favorite social media platforms and how she utilizes them in her personal life.
20:20: Closing comments
