Seriously Social’s first guest is the incredible Samantha de Castro – the Social Media Manager for e.l.f. Cosmetics! In this episode, Samantha talks about what it takes to get to where she is today, what it’s like working with a brand like e.l.f., and discusses the details of the brand’s VERY successful “Eyes, Lips, Face” challenge on Tik Tok!
Podcast Timestamp
0:05: Opening Comments/Introduction of Guest Speaker: Social Media Manager, Samantha ( From e.l.f)
5:10: How marketing and business professionals can get involved in social media marketing.
6:20: What Samantha’s day-to-day looks like in social media working for a company like e.l.f.
8:00: e.l.f getting involved with paid advertising on TikTok.
8:30: Establishing a community on e.l.f.
10:50: Samantha explains the details behind their recent TikTok hashtag campaign.
12:10: How TikTok influencers are different from influencers on other platforms.
12:30: How e.l.f took advantage of TikTok’s platform to meet the perfect influencers for their #eyeslipsface challenge.
14:10: How TikTok is growing and why the algorithm is affecting the number of people who are moving over to TikTok from Instagram.
16:10: Samantha explains E.L.F’s strategy on Instagram.
18:15: How E.L.F is fostering UGC by reaching out to influencers across Instagram.
19:20: E.L.F takes advantage of Stories on Instagram.
21:20: Samantha explains E.L.F’s social media strategy going into 2020
21:50: Closing comments
