Alana Sharp dives into the ins and outs of being the social media director at Church of the Highlands in the latest episode of the Seriously Social Podcast!
0:00: Opening comments
0:28: Introduction of podcast guest, Alana Sharp, the social media director at Church of the Highlands
1:15: Alana gives us a glance into her background and how she got into the marketing and social media sphere
3:33: What a typical day looks like for Alana as the social media director at Church of the Highlands
5:01: How Alana manages multiple campuses, a social media team, and regular events through the year
6:26: The tools that Alana utilizes on a daily basis for project management and social media marketing
7:15: The metrics that Alana and her team use to measure the success of their social media strategy
9:11: How Highlands utilizes User-Generated-Content for their social media pages
10:33: Alana shares the process that Highlands uses to get permission to use UGC on their social media pages
11:55: How Highlands is helping their audience and adapting to COVID online and beyond
15:17: A glance into Highlands current following across social platforms
15:51: Alana shares Highland’s thoughts on TikTok
16:38: Alana shares her favorite social media platforms and where she spends the majority of her time
17:32: Closing comments
