From copywriting for brands on Myspace to becoming Experian’s first social media manager to running global campaigns, Mike Delgado has done it all! In the episode, Mike delves deep into the challenges of marketing and social listening amidst a global health crisis and in the face of outward racism on social platforms. Mike also reveals the details of Experian’s global marketing strategy, how they structure their different accounts, and how to utilize different languages to communicate in a native way with international audiences.
Podcast Timestamp
0:18: Introduction of the host
0:30: Introduction of our guest
0:18: How Mike got into social media marketing
5:40: How Mike Utilized MySpace for Clients in the Music Industry
8:30: How Facebook groups are changing the marketing game by starting conversations around specific industries
9:00: DataTalk and Level Up Leadership: An inside look at the current podcasts Experian is managing and how they are helping businesses make better decisions
10:45: What Mike’s day-to-day looks like at Experian in regards to social media marketing
16:15: A look at the optimization and set-up of Experian’s social media profiles across the world
19:30: Mike gives us a look at the overall goals that leadership has in mind for his team in regard to social media marketing
21:40: A closer look at Mike’s team structure
22:40: How Experian is handling current social and civic issues in the world
27:27: Mike gives Keith a round-down on their experience with TikTok, how they’re handling current privacy concerns, and how they’re utilizing TikTok.
